SUV///
Client:
Personal Project
Year:
/ 2024
Services:
Branding, Art Direction
SUV/// is a vibrant hyper-pop club from Rome, blending early 2000s aesthetics with a neon-lit ambiance and a diverse musical selection. It serves as a time capsule of the 2000s while also pushing the limits of modern Roman nightlife.
Incorporating the Y2K aesthetic into the logo design involves three main components: the mascot, the distinctive logotype, and the captivating gaze. These elements work together or separately to capture and define the brand's identity.
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